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C3 Conference: The Art, Science and Strategy of Reaching your Customers...
As marketing manager for Walker Sands, I’m constantly looking for opportunities to expand our in house knowledge with the latest in B2B marketing and technology. Marketing has evolved into a full...
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What’s more effective in online video: text or dialogue?
Jim Clinton, PhD & Joe Magliano, PhD In an effort to bring academic findings into the business world, we’ve been reaching out to researchers across the country to share how their areas of expertise...
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Seasonality and the Second Screen
Remember the scene in “Back to the Future Part II” where Marty McFly comes home to this picture-in-picture monstrosity on his wall? Image source: wikia.com Like many other predictions in the movie, the...
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The State of Martech 2017: Why the sudden optimism?
Reviewing our second annual State of Marketing Technology Report, we were struck by how much the space has changed. Based on numbers alone, the number of solutions has ballooned 84 percent from just...
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What’s Next for Brick-and-Mortar Retailers
It’s been a rough couple of years for traditional retail. Companies like Amazon have upended the retail structure, and as consumers continue to turn to e-commerce, brick-and-mortar retailers must adapt...
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